RoadwayCredit
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Regina, Saskatchewandrove home in a 2021 Civic· 12 min ago
For Non-Prime Auto Buyers in Western Canada

The vehicle you
need right now
is the bridge to the
vehicle you want.

We help non-prime buyers across AB, BC, SK, MB and beyond get approved today, build real credit with every on-time payment, and trade up to the truck, SUV, or sedan you really want — typically in 6 to 12 months.

  • Soft credit check (no impact)
  • Email or SMS response within minutes
  • Both bureaus reported
  • Free delivery in most of AB/BC/SK/MB
Live pre-approval model
0
Today
Now
6 mo
12 mo
Civic$432/mo · 12.9%
↑ Score+47 pts
F-150$649/mo · 7.9%
No hard pullBoth bureaus20+ Canadian lenders
30-second pre-qualify

See what you'd qualify for

No credit check. No commitment. 2 questions.

30 secSoft check only
PIPEDA Compliant
Your data, your rights
256-bit Encrypted
Bank-grade security
FCAC Aligned
Canadian consumer protection
BBB A+ Rated
Accredited business
4.8 / 5 on Google
1,200+ reviews
Provincial Licensed
Verified dealer network
Our accredited lender network

We work with 20+ Canadian lenders

From the Big 5 to credit unions across Western Canada to specialty non-prime lenders — your file goes to the right desk, not the default one.

Hover to pause
RBC logo
Royal Bank
TD logo
TD Bank
BMO logo
Bank of Montreal
Scotiabank logo
Scotiabank
CIBC logo
CIBC
Toyota Financial logo
Toyota Financial Services
Ford Credit logo
Ford Motor Credit
Honda Financial logo
Honda Financial Services
GM Financial logo
GM Financial Canada
Credi Canada logo
Non-prime specialist
ProCredit logo
Edmonton · subprime
IA Auto Finance logo
Subprime · Canada-wide
LendCare logo
Specialty auto finance
Canada Drives logo
Online subprime
AutoCanada Finance logo
Western Canada dealer group
Servus logo
Servus Credit Union · AB
connectFirst logo
connectFirst · AB
Vancity logo
Vancity · BC
Affinity logo
Affinity · SK
Conexus logo
Conexus · SK
Sunova logo
Sunova · MB
RBC logo
Royal Bank
TD logo
TD Bank
BMO logo
Bank of Montreal
Scotiabank logo
Scotiabank
CIBC logo
CIBC
Toyota Financial logo
Toyota Financial Services
Ford Credit logo
Ford Motor Credit
Honda Financial logo
Honda Financial Services
GM Financial logo
GM Financial Canada
Credi Canada logo
Non-prime specialist
ProCredit logo
Edmonton · subprime
IA Auto Finance logo
Subprime · Canada-wide
LendCare logo
Specialty auto finance
Canada Drives logo
Online subprime
AutoCanada Finance logo
Western Canada dealer group
Servus logo
Servus Credit Union · AB
connectFirst logo
connectFirst · AB
Vancity logo
Vancity · BC
Affinity logo
Affinity · SK
Conexus logo
Conexus · SK
Sunova logo
Sunova · MB
Subprime and non-prime applications are routed to our accredited subprime specialist partners. All lenders are licensed and PIPEDA-compliant. Not all applicants will qualify — actual rates and terms depend on credit, income, and vehicle.
0%
of non-prime buyers plan to upgrade within 2 years
+0
average credit score lift in 12 months of on-time auto payments
$0+
avg. interest saved when you refinance after rebuilding
0 min
avg. response time during business hours (ET & PT)
What you've probably been through

The car-buying experience for non-prime buyers is broken. We rebuilt it.

If any of this sounds familiar, you're not alone — and you're not the problem.

"We can't help you."

Three dealerships, three rejections, three long drives home feeling like a number on a page instead of a person.

29.99% APR and a starter-interrupt device.

"Buy here, pay here" lots approve everyone — at rates that bury you and devices that can disable your car remotely the day you miss a payment.

"Drive today, no credit check!"

Then you find out your payments don't get reported to Equifax or TransUnion. Six months in, your score hasn't moved a single point.

Salespeople who stop smiling.

The moment they run your credit, the tone changes. The friendly conversation turns into a waiting game. You leave feeling judged.

There's a better way. It's called treating credit rebuilding like a strategy — not a punishment.

The Real Talk

The truck you want today is the thing standing between you and the truck you want forever.

Most non-prime buyers are focused on the wrong thing. They fight for the vehicle they want right now — and pay for it for the next six or seven years. The smart play is the other order of operations.

What most people do

The Want Trap

$45K
  • Walks in wanting a $45K F-150
  • 84-month loan at 19.99% APR
  • $850/month for 7 years
  • Owes more than it's worth in year 3
  • Credit didn't move. Want didn't change. Just poorer.
~$14,000 in extra interest
vs
The smart play

The Bridge Strategy

$18K$45K
  • Approved on an $18K sedan today
  • $432/month you can actually afford
  • Every payment hits Equifax & TransUnion
  • Score up 60–90 pts in 8–10 months
  • Refinance into the F-150 at a real rate
~$4,500 in interest saved
Your 3-Phase Path

From "I just need a car" to "I got the one I wanted."

No fluff. No upsells. A clear, time-tested path from where you are now to where you want to be.

01
This week

Get approved on the vehicle that actually fits your situation.

We match you to a dealer-suggested vehicle — a reliable car or SUV with a payment that won't keep you up at night. We work with Canadian lenders who specialize in non-prime, not the ones who punish you for it.

Typical outcome$350 – $500 / month, same-day approval
  • Soft credit check (no score impact)
  • Match against 20+ Canadian subprime lenders
  • Real human reviews your file within minutes
02
Months 1 – 8

Make every payment. Watch your credit rebuild itself.

Auto loan payment history is the single largest factor in your credit score (roughly 35% on both Equifax and TransUnion Canada). We set up autopay, confirm the lender reports to both bureaus, and give you a free dashboard to track your score climb every single month.

Typical outcome+60 to +95 points in 6 – 12 months
  • Autopay or PAD setup so you never miss a date
  • Monthly score updates via email
  • Bureau reporting verified before you sign
03
Months 8 – 14

Trade up or refinance into the vehicle you actually wanted.

With a stronger score, you qualify for the lower rate, longer amortization, or bigger advance that makes the truck, SUV, or sedan you originally wanted actually affordable. We help you time the move right.

Typical outcomeRefinance to 7.99 – 12.99% · Trade into the want
  • Refinance analysis at month 6, 9, and 12
  • Trade-in equity calculator (Canadian Black Book)
  • Priority access to your original dream vehicle
Local Specialists Across Western Canada

Your province. Your dealer. Your specialist.

We work with licensed dealers across all 10 provinces — and we know the local market, the local lenders, and the local credit unions. Pick your province and see what we can do.

Pick your province:

Alberta

Priority market

We have 47 licensed dealers across Alberta, with specialists who know the local job market, the local credit unions, and how to get you approved even if the banks said no. Average response time: 3 minutes.

47
Licensed dealers
3m
Avg. response
Local expertise
Energy, agriculture, oilfield
Quickest path

Ready to apply in Alberta?

Two minutes. Soft credit check only. A specialist in Alberta reviews your file and reaches out by email or text — never an inbound call from us.

Free delivery in most of Alberta

We work with credit unions across the prairies & BC. Servus & connectFirst (AB) · Vancity (BC) · Sunova (MB) · Conexus (SK) · Affinity (SK) — and 20+ more accredited subprime specialists.

Interactive · Try it yourself

Watch what 12 months of on-time payments actually does.

Drag the slider. See your score climb. See the rate drop. See the door to the vehicle you actually want start to open.

Estimated starting score
580
0
Subprime
Months of on-time payments
0
SUBPRIMENEAR-PRIMEPRIME300600850
Now3 mo6 mo9 mo12 mo
Estimated APR
16.99%
Monthly on $20K loan
$497
Interest over 60 mo
$14,817

That's not a fantasy. That's what the math looks like when you stop fighting the system and start working with it.

Why We're Different

Banks say no. Buy-here-pay-here says yes and traps you. We're the third option.

Dealer network, not a bank

Relationships with 20+ accredited Canadian subprime lenders means we find you a real approval, not a polite "we'll let you know."

Every payment builds credit

We confirm your lender reports to both Equifax Canada and TransUnion Canada. If they don't, we don't work with them. Period.

Email/text response, not days

A real human reviews your file within minutes during business hours (ET & PT). No lead black hole, no "we'll call you back," no waiting for a callback.

No "no credit history" problem

First-time buyer with no score at all? We have first-time buyer programs for exactly that. You have to start somewhere.

No income discrimination

Self-employed? 1099? Recently changed jobs? We work with lenders that look at the full picture, not just a W-2 from an employer you left.

Transparent terms, no surprises

Rate, term, and total cost before you sign. No add-ons stuffed into the back office. No "we'll explain it later."

The Math

What "sacrifice now, win later" actually looks like.

Today
2018 Honda Civic LX$18,995 · $432/month · 12.9% APR · 60 mo
Score: 580
Month 6
6 on-time paymentsScore trending up. Both bureaus reporting.
Score: 615 ↑
Month 10
Refinance eligibleBetter rate approved. Or trade into the upgrade.
Score: 645 ↑
Month 12
2021 Ford F-150 XLT$39,500 · $649/month · 7.99% APR · 72 mo
Score: 685 ↑

Illustrative example in CAD. Actual results vary by credit profile, lender, vehicle, and payment history.

Real Customers. Real Upgrades. Across Canada.

People who started exactly where you are right now.

6 stories from real customers — from Calgary to Brampton. Click any of them to see their full journey.

MT
Marcus T.
Calgary, Alberta
Got into a
2022 Ford F-150 XLT

I'm a contract welder — when the oilpatch slowed down my credit took a beating. Three dealerships said no before I found these guys. They put me in a used F-150 I could actually afford, and nine months later my Equifax score was up 73 points. Refinanced at 9.49%.

★★★★★
+73 pts in 9 months
SK
Sarah K.
Surrey, British Columbia
Got into a
2019 Toyota RAV4

New to Canada, no credit history, and a kid on the way. I was so stressed about the car situation. They matched me with a BC dealer who specializes in newcomer files. I drove home in a RAV4 the next day. My specialist texted me every step of the way.

★★★★★
Approved same day
DW
Devon W.
Vancouver, British Columbia
Got into a
Refinanced at 8.99%

Had a repo and a charge-off on my file. The other places either wouldn't talk to me or quoted me 26%. These guys refinanced my existing loan at 8.99% after eight months of on-time payments. Saved over $9,000 in interest.

★★★★★
Saved $9,000 in interest
JR
Jenna R.
Saskatoon, Saskatchewan
Got into a
2020 Honda Civic

I'm a single mom working two jobs in Saskatoon. I thought there was no way I could get a car loan. The specialist walked me through everything, got me approved for $19,500 at $387/month, and even delivered the car to my work. I cried when I signed the papers.

★★★★★
Delivered to her workplace
MD
Mike D.
Winnipeg, Manitoba
Got into a
2021 Chevrolet Silverado

Self-employed in construction, so banks always want three years of tax returns I don't have. The dealer they connected me with in Winnipeg worked with my last two years of T4As. Got the truck, payments reported to both bureaus, score up 58 points so far.

★★★★★
Approved on T4A income
PS
Priya S.
Brampton, Ontario
Got into a
2021 Hyundai Tucson

After my divorce my credit was a mess. They were the first place that didn't make me feel judged. Got into a Tucson, and the autopay setup means I never miss. My specialist actually follows up — feels like she actually cares.

★★★★★
Real follow-ups
Side by Side

How the experience actually compares.

Roadway Credit
Typical Dealer
Subprime Specialist
Credit check
Soft only
Hard pull
Hard pull
Response time
5 min
~1–2 days
~Same day
Bureau reporting
Both bureaus
Both bureaus
Often none
Typical APR range
9.99–19.99%
~15–22.99%
22.99–29.99%
Starter-interrupt device
Never
Never
Common
Upgrade pathway
Built in
~If you're lucky
Almost never
Real human follow-up
Always
~Sometimes
Hit or miss
Provincial licensing
Verified
~Varies
Often unclear
Real Questions

The stuff you're probably thinking right now.

Will applying hurt my credit?+

No. Your initial application uses a soft inquiry only. We only suggest a hard pull once you've selected a vehicle and are ready to finalize financing — and at that point, multiple inquiries within a short window count as one for scoring purposes under both Equifax Canada and TransUnion Canada.

What if I have a repo or bankruptcy on my record?+

We work with Canadian lenders who specialize in exactly that. Most applications with a discharged bankruptcy more than 6 months old can be approved. Repossessions are case-by-case but very workable if you have stable income and housing now.

Do I have to put money down?+

No-money-down programs exist for qualified buyers, but a small down payment ($1,000–$2,000) usually gets you a better rate and lower monthly payment. We'll show you both options so you can decide.

Why can't I just get the truck I want right now?+

You probably can — but at a rate and term that will cost you $12,000–$18,000 in extra interest and leave you upside-down on the loan for years. Financing a more modest vehicle for 8–12 months lets you qualify for the truck at a rate that actually saves you money long-term.

How fast will I actually hear back?+

During business hours (Eastern and Pacific time), a real human reviews most applications within minutes and responds by email or SMS. After hours, you hear back first thing the next morning. No call centres, no scripts, no "your call is very important to us."

Is this one of those "buy here pay here" places?+

No. Subprime-specialist lots often charge 25%+ APR, add starter-interrupt devices, and don't report to the credit bureaus. We work with licensed franchise and independent dealers across Canada who use accredited subprime lenders, report your payments, and treat you like a customer, not a risk.

What if I'm self-employed or on contract?+

Several of our lending partners accept bank statements, T4As, and Notice of Assessments in lieu of a traditional pay stub. We work with a lot of contractors, gig workers, and small business owners across Canada — it's not a dealbreaker.

What credit score do I need to qualify?+

There's no minimum. Canadian credit scores run from 300 to 900 on both Equifax and TransUnion. We work with first-time buyers who have no score at all, customers with scores in the 400s, and everyone in between. Lenders look at the full picture — income, employment, housing stability, and intent — not just three digits.

Is this service available in my province?+

Yes. We work with licensed dealers in all 10 provinces. Service is also available in the Yukon and Northwest Territories. Quebec applicants are served by dealers who comply with Quebec consumer protection rules and the AMF (Autorité des marchés financiers).

Is this available in French?+

Bilingual service is available in Quebec and New Brunswick. Other provinces can request French-language support when a specialist contacts you.

Ready When You Are

Stop putting off the vehicle that gets you to work, the kids to school, and your life moving.

Two minutes. A real approval. A real plan. A real path to the car you actually want. No commitment. No credit hit. No runaround. We review your application and reach out by email or text — never an inbound call.

256-bit encrypted. PIPEDA-compliant. Your information is never sold.